The tournament has had multiple sponsorships in its long history. It was initially known as the Lipton International Players Championships and was a premier event of the Grand Prix Tennis Tour from 1985 until 1990 as part of the Grand Prix Super Series. In 2000, the event was renamed the Ericsson Open. In 2002, the event became known as the NASDAQ-100 Open. In 2007, the tournament was renamed as the Sony Ericsson Open. From 2015 onwards, the international bank Itaú has become the presenting sponsor.
In 2010, a record 300,000 visitors attended matches at the 12-day Sony Ericsson Open and made it one of the largest tennis tournaments outside the four Majors. Attendance has grown substantially since then and has made the event a national destination for tourists and sports fans. The friendly staff at our Miami hotel will be happy to provide more information about the 2016 Miami Open during your visit.